We’ve definitely seen an increase in both action taking and in engagement, thanks to us being approachable on sites such as Twitter and Facebook. We’re starting to record this journey on our blog at blog.protectthehuman.com too, which you might be interested in.

I think for campaigning social media opens up a lot of exciting opportunities, for instance it is possible to take a movement back to its grassroots activists and give people the tools to campaign effectively on their own or as part of a wider movement. In future I’d love to see us enabling a lot more horizontal communication and planning around our campaigns and cases. There’s a lot of possibilities waiting to be explored…